This is such a chef’s kiss breakdown of trend fatigue and strategy. Love how Anu acknowledges the paradox of trends being overwhelming yet still crucial for cultural relevance.
From a marketing girlie POV: brands NEED this kind of structured approach. Too many are out here chasing microtrends with zero long-term thinking, and it’s giving ✨desperation✨ instead of strategy. The Human-Social-Nature-Tech framework? So digestible. Like, if brands actually mapped their campaigns this way instead of hopping on every "core" aesthetic without context, we’d have way fewer cringe attempts at Gen Z engagement.
Also, the acknowledgment that macrotrends don’t need to be renamed every year just to feel new? THANK YOU. Trend-washing is real, and this feels like an antidote. Definitely bookmarking this for future Gen Z brand campaigns because this is the kind of structure that makes marketing feel intentional, not just reactive.
TL;DR: We need more of this in brand strategy. Less chasing, more meaning. 🔥
What a great framework. Many thanks for sharing this with the world. As a trend report writer, I have become acutely aware of the deluge of trend reports out there. I am loving your approach and plan to create my own framework to organise my thoughts and to help me process/place the trend reports that I come across. Another area of concern is how good is AI at writing these trend reports. I just finished an eleven page trend report. I am about to ask Perplexity AI to write the same report to see what it comes up with.
This is such a chef’s kiss breakdown of trend fatigue and strategy. Love how Anu acknowledges the paradox of trends being overwhelming yet still crucial for cultural relevance.
From a marketing girlie POV: brands NEED this kind of structured approach. Too many are out here chasing microtrends with zero long-term thinking, and it’s giving ✨desperation✨ instead of strategy. The Human-Social-Nature-Tech framework? So digestible. Like, if brands actually mapped their campaigns this way instead of hopping on every "core" aesthetic without context, we’d have way fewer cringe attempts at Gen Z engagement.
Also, the acknowledgment that macrotrends don’t need to be renamed every year just to feel new? THANK YOU. Trend-washing is real, and this feels like an antidote. Definitely bookmarking this for future Gen Z brand campaigns because this is the kind of structure that makes marketing feel intentional, not just reactive.
TL;DR: We need more of this in brand strategy. Less chasing, more meaning. 🔥
sorry to have missed this earlier, March was a rough month for me - but thank you! please spread the gospel far and wide :)
What a great framework. Many thanks for sharing this with the world. As a trend report writer, I have become acutely aware of the deluge of trend reports out there. I am loving your approach and plan to create my own framework to organise my thoughts and to help me process/place the trend reports that I come across. Another area of concern is how good is AI at writing these trend reports. I just finished an eleven page trend report. I am about to ask Perplexity AI to write the same report to see what it comes up with.